After 20+ years of custom painting, and growing tired of the poor quality fenders coming through the door requiring excessive amounts of body filler and labour, B'COOL Products owner, Randy Briley, knew it was time for a change. With a desire to produce better quality motorcycle fenders, reduce the amount of prep time and provide the end user with the best fender available in the industry, the standard was set and the challenge accepted. In 1999 the first piece of fender tooling was created and production began. Since that time B'COOL Products has grown to produce quality fender products for all popular tire applications as well as a few oil tanks. B'COOL Products now produces proprietary fenders for many of the leading custom builders around the world.